Award-winning business advice from Silicon Valley and beyond. Iconic CEOs, from Nike to Netflix, Starbucks to Slack, share the strategies that helped them grow from startups into global brands — and to weather crisis when it strikes. 
Our two formats help tell the complete story of how a business grows, survives and thrives, and the mindsets of growth that keep leaders in the game. 
On each episode of our classic format, host Reid Hoffman — LinkedIn cofounder, Greylock partner and legendary Sil

Onboarding isn't just about employees. The often overlooked step-by-step process — to join a product or company — lays the foundation for everything that follows. No one knows this better than Melanie Perkins co-founder and CEO of Canva. From the moment she started the Australia-based graphic design platform she knew she had to engage newcomers with simplicity and speed. It took a series of steps: onboard users to her product one-by-one; onboard investors to help her build; onboard employees in a way that would pass along her values and her vision. Then onboard new investors new features new partners new markets with the same care and ease-of-use — but at scale. With more than 40 million monthly active users and 3 billion designs created Canva is proof for the magic of onboarding. Cameos: Ron White (Memory Expert).

Read a transcript of this episode: https://mastersofscale.com [https://mastersofscale.com/]

Subscribe to the Masters of Scale weekly newsletter: http://eepurl.com/dlirtX [http://eepurl.com/dlirtX]

See Privacy Policy at https://art19.com/privacy [https://art19.com/privacy] and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info [https://art19.com/privacy#do-not-sell-my-info].

73. The secret power of onboarding w/Canva's Melanie Perkins

Masters of Scale