The Hustle presents - My First Million. A podcast where we brainstorm new business ideas based on trends & opportunities we see in the market. Sometimes we have famous guests, and they do it with us.<

Joined our private FB group yet? It's a page where people share each others million dollar ideas or what they're already working on: https://www.facebook.com/groups/ourfirstmillion. Shaan Puri (@ShaanVP) and Sam Parr (@theSamParr) sit down with Mike Cessario (@Cessario) Co-Founder and CEO of Liquid Death (@LiquidDeath). Mike gives the backstory on Liquid Death and together they talk through the importance of marketing and making boring market segments more exciting. Today's topic include: Mike g

#81 with Mike Cessario - The Genius Way Liquid Death Sells Canned Water

My First Million