Award-winning business advice from Silicon Valley and beyond. Iconic CEOs, from Nike to Netflix, Starbucks to Slack, share the strategies that helped them grow from startups into global brands — and to weather crisis when it strikes. 
Our two formats help tell the complete story of how a business grows, survives and thrives, and the mindsets of growth that keep leaders in the game. 
On each episode of our classic format, host Reid Hoffman — LinkedIn cofounder, Greylock partner and legendary Sil

To find your big idea? Look for it. And look for it. And be ready to act. Spanx founder Sara Blakely was actively seeking a business idea when she thought of Spanx. Then she moved fast found help in the right places and went all-in. The result: A billion-dollar company & women's wardrobes transformed. With cameos by National Geographic Explorer Andrés Ruzo former director of the U.S. Patent & Trademark Office Michelle Lee and Endeavor CEO Linda Rottenberg.

LINKS:

Learn more about The Boiling River Project: http://www.boilingriver.org [http://www.boilingriver.org/]

Read 'The Boiling River' by Andrés Ruzo: https://amzn.to/36iHHNF [https://amzn.to/36iHHNF]

Learn more about the U.S. patent system: https://www.uspto.gov/ [https://www.uspto.gov/]

Meet Andre who dresses Oprah Winfrey: https://andrewalkerhair.com [https://andrewalkerhair.com/]

Listen to Linda Rottenberg on Masters of Scale: http://listen.mastersofscale.com/LindaRottenbergMoS [http://listen.mastersofscale.com/LindaRottenbergMoS]

Read a transcript of this episode: https://mastersofscale.com [https://mastersofscale.com/]

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22. How to find your big idea w/Spanx's Sara Blakely

Masters of Scale