Village Global's Venture Stories takes you inside the world of venture capital and technology, featuring enlightening interviews with entrepreneurs, investors and tech industry leaders. The podcast is hosted by Village Global partner and co-founder Erik Torenberg. Check us out on the web at villageglobal.vc/podcast for more.

Antonio Garcia-Martinez (@antoniogm) author of The Pull Request joins Erik Torenberg and Ian Cinnamon on this episode. Takeaways:

- The first version of ads on the web banner ads looked like ads in the newspaper because often the new version of media looks like the last version of media — that’s skeuomorphism.

- Apple’s app tracking transparency is breaking the model for Facebook and Snap.

- Antonio says there won’t be a media ecosystem in Web 3 without attribution.

- The advent of bala

Antonio Garcia-Martinez on Why Ads are an Inevitable Part of Web 3

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